03Fitness / Studio Website

Solene

Movement, made precise.

Year
2026
Timeline
8 days
Industry
Fitness & Wellness
The challenge

Solene is a contemporary Pilates studio in central Copenhagen — six reformers, classes capped at eight, and a coaching style built on precision over intensity. Their existing presence didn't match the calm, considered experience of the studio itself, and prospective members had no clear way to understand the classes or book a first visit.

Project goals

What we set
out to do.

01Translate the studio's calm, precise identity into an editorial website
02Make the class range and schedule easy to understand at a glance
03Give first-time visitors an obvious path to book a Reformer Foundations session
04Tell the founder's story to build trust and credibility
Design approach

Editorial, calm, and precise.

We built Solene around generous type and quiet, confident pacing — a neutral palette, full-bleed movement photography and a running strength / control / breath motif that carries the studio's philosophy. Classes, the studio story and the founder each get room to breathe, and a single clear booking path runs through the whole experience, reflowing cleanly from desktop down to the phone.

Key screens
Mobile views
"
The site feels exactly like walking into the studio — calm, considered, precise. New members tell us they booked because it just felt right.
Elin Marsø
Founder, Solene
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Solene is a concept project created to showcase our work — not a real company.